Privacy Policy

Last updated: 2 August 2026

Perfect Wedding Day ("we", "us", "our") operates the Service at perfectwedding.day. This policy explains what data we collect from couples, suppliers, and visitors, why we collect it, and what you can do about it.

What we collect — from everyone who visits

• Usage data — basic counts of which pages and listings are viewed and which links are clicked. We use this to understand how the directory is performing in aggregate. Visitor identities are derived from a daily-rotating hash of IP plus user agent that does not identify any individual.
• Contact form submissions — when you use our contact form, we collect the email address and message you submit.

What we collect — from suppliers

• Account information — email, password (hashed and never readable to us), business name, contact name, phone and website if provided.
• Listing content — anything you voluntarily add to your listing: description, photos, tags, location, pricing, social links and call-to-action URL.
• Payment information — when you upgrade to Premium, payment is handled by PayPal. We never see or store full card or bank details. We retain the PayPal order ID, capture ID and the GBP amount for our own records.

What we collect — from couples (Planning Toolkit users)

• Account information — email, password (hashed), and the names you choose to enter for yourself and your partner.
• Wedding details — wedding date, location or venue, budget figures and category breakdown, story title and content (if you fill them in), and your wedding-theme selection.
• Shortlist — which supplier listings you have saved.
• Timeline & to-do entries — items you create in the planning timeline and the general to-do list, including any vendor connections, dates, and notes you choose to add.
• Guest list data — when you add guests, we store names, any contact details you choose to provide, RSVP responses, dietary requirements, plus-one details, and seating notes. See Guest data below for how this is handled.
• Wedding website content — anything you publish to your couple wedding website (story, schedule, dress code, registry links, photos you choose to upload).

What we collect — when you use Ask Once

Ask Once lets you write one wedding brief that we send to matched suppliers on your behalf. You do not need an account to use it. When you submit a brief we collect:

• Your name and email address — so we can send you the confirmation link and let you know when a quote arrives.
• Your wedding details — the date, area or venue, guest count, budget band, the types of supplier you're looking for, and any notes you write.
• The replies suppliers send you — their price or price range, whether they're available, their message, and any contact details they choose to include.

We ask you to tick a box confirming you want your brief sent to suppliers before anything is shared. That consent is our lawful basis for sharing it, and we email you a confirmation link — nothing is sent to any supplier until you click it.

Ask Once — what suppliers do and don't see

This is the part worth reading carefully, because it is the whole design of the feature:

• Suppliers never receive your email address or phone number. They see your first name only, plus the wedding details listed above. They cannot reply to you directly — replies come back through us and appear on your brief page.
• You choose when to make contact. A supplier may include their own email or phone in their reply so you can contact them. Whether you do is entirely up to you. If you contact a supplier directly, that conversation is between the two of you and this policy no longer governs it.
• We cap how many suppliers see a brief — currently up to 12 per category — and we don't send it to suppliers who have opted out of our emails.
• Your brief page works by secret link. Anyone who has the URL can see your brief and the quotes on it, so treat it like a password and don't post it publicly. The page is not listed in our search results, our sitemap, or any search engine.
• We do not sell briefs, share them with anyone other than the matched suppliers, or use them to build a marketing list.

If you're a supplier: a brief we send you is a genuine business enquiry from a real couple, sent to your published business contact address on the basis of our legitimate interest in connecting you with couples looking for what you offer. Every brief email carries an opt-out link, and opting out removes you from all our emails including future briefs.

What we don't collect

• We don't use third-party advertising trackers.
• We don't sell, rent, or trade your data — supplier, couple, or guest.
• We don't profile you across other websites.
• We don't ask either suppliers or couples for any government ID, biometric data, or financial account numbers.

How we use it

• To operate, maintain, and improve the Service for couples, suppliers, and visitors.
• To create and maintain accounts, listings, and Planning Toolkit data.
• To process supplier Premium payments via PayPal.
• To send transactional emails — account verification, password reset, claim confirmation, payment confirmation, supplier-couple enquiry notifications, and (if you opt in) planning reminders.
• To send an Ask Once brief to matched suppliers once you have confirmed it, and to tell you when one of them replies.
• To respond to contact-form enquiries.
• To run aggregate analytics so we can prioritise the right product improvements.

Guest data (couples)

When a couple adds guest information to their Planning Toolkit — names, contact details, dietary requirements, RSVP responses, plus-one details — that information is treated as follows:

• The couple is the data controller for guest information they enter. They decide what to record and what to do with it.
• We act as a data processor — we store guest data securely, make it available to the couple inside their Planning Toolkit, and do nothing else with it. We never market to guests. We never share guest information with suppliers or any third party.
• The couple is responsible for telling their guests where their information is being stored, and for handling any data-access, correction, or deletion request a guest makes directly to them.
• If a guest contacts us to ask us to remove their information from a particular couple's planning toolkit, we will pass that request to the couple. We will not unilaterally edit a couple's guest list, though we may anonymise a guest's record at our discretion if we receive a credible deletion request and the couple does not respond.

Wedding website publication

If you choose to publish a wedding website on perfectwedding.day:

• The published page is accessible to anyone with the URL.
• We deliberately do not list these pages in our internal search results, our sitemap, or in any third-party search engine — they ship with noindex headers.
• Anything you publish — text, photos, dates, locations — is visible to everyone the URL is shared with and could be re-shared by them. Do not publish information you would not be comfortable with a guest sharing further.
• You can unpublish or delete the wedding website at any time from your Planning Toolkit dashboard. Once unpublished, the page returns a not-found response.

Premium payments & refunds (suppliers)

How long we keep it

• Active accounts & listings — kept while your account exists.
• Deleted supplier accounts — all account data, listings, photos, and connection records are permanently removed. Payment records are retained for accounting purposes for up to 7 years as required by UK tax law.
• Deleted couple accounts — all planning data including shortlist, timeline, budget, guest list, to-do list, and any published wedding website is permanently removed.
• Ask Once briefs and quotes — kept for 18 months from the date you submit the brief, so the quotes stay readable while you plan, then deleted. You can ask us to delete a brief sooner at any time via the contact form — just tell us the email address you used.
• Logs — basic server logs are retained for up to 30 days.

Your rights

You can at any time:

• See and edit everything we hold about you by signing into your supplier dashboard or your Planning Toolkit dashboard.
• Take a supplier listing offline using the toggle on the supplier dashboard.
• Permanently delete your account and all associated data using the Delete account button on your dashboard.
• Close an Ask Once brief so no further quotes come in, or ask us to delete it and everything on it, via the contact form.
• Use our contact form for any other data request, including data export.
• If you are an EU or UK data subject, you have additional rights under UK GDPR — including the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk).

Third parties we use

• PayPal — supplier Premium payment processing. See PayPal's own privacy policy for how they handle card data.
• SendGrid (Twilio) — transactional email delivery. Your email address is shared with SendGrid solely to deliver emails we send you (account verification, claim links, password resets, supplier enquiry notifications, and Ask Once briefs and quote alerts).
• Railway — server and database hosting. Your data is stored on their infrastructure in the EU.

Cookies

We use a single browser-storage entry to remember whether you've chosen light or dark mode, and another to remember whether you've dismissed our service-status banner. We use a session token in browser storage when you're signed in. We do not use any tracking, advertising, or third-party analytics cookies.

Children

The Service is not directed to children. Couples must be at least 18 to create an account. Guest information added to a Planning Toolkit should be limited to what is genuinely needed for wedding planning (for example, confirming attendance of a young guest of the couple's own family) and should never include sensitive data about a child.

Contact

Questions, requests, or complaints: please use our contact form, or email hello@perfectwedding.day.